HiKOKI - Driven by Technology

Had the chance to work on the new branding for HiKOKI, Driven by Technology. My main responsibility was to art direct the main video and the key visuals of the campaign. I can proudly say this project was a whole team effort at The Line. 

Campaign background: Endless Freedom. Endless Flexibility. Endless Power. It’s our belief that innovation never stops. We make each power tool development better in every single way. Smart engineering means higher power and a longer lifetime for faster operations, less maintenance and greater comfort. Our aim is to continually improve the performance of those working in construction and make building sites safer and healthier. Today and tomorrow. We are Driven by Technology. We are #HiKOKI.


Branding, Motion / Video



Commissioned by

The Line

Brand movie

Key visual

Social face filter